Top 5 Music and Podcasts Apps in Russia - Q2 2022 Performance Review

In the second quarter of 2022, the top 5 music and podcast applications in Russia demonstrated varied performance metrics across downloads, revenue, and active users. Below is a detailed analysis based on data from Sensor Tower.

VK Music: playlists & podcasts saw a notable increase in weekly revenue, peaking at approximately $252K in the final week of June. Weekly downloads showed an early peak at 194K during the week of April 11, followed by a fluctuation, ending with 120K in the last week of June. Active users experienced a slight decline from 3.7M to 3.6M over the quarter.

Yandex Music, books & podcasts experienced consistent weekly revenue, reaching around $148K in the last week of June. The app’s downloads peaked at nearly 288K in mid-April and then gradually decreased to 152K by the end of June. Active users increased from 10.2M to 13M, showing a strong engagement trend.

YouTube Music had a modest revenue peak of about $11K in the final week of June. Weekly downloads ranged between 25K and 39K, with a steady pattern throughout the quarter. Active users slightly decreased from 5.1M to 4.8M, indicating a minor decline in user engagement.

Радио Arzamas showed a steady revenue trend, peaking at $4.3K in mid-June. Downloads spiked at 5K in mid-April, yet remained relatively low, closing the quarter at around 1.5K. Active users saw a peak at 8.5K in mid-April but dropped to 4.7K by the end of June.

SberZvuk: Music and podcasts displayed stable revenue, peaking at $3.8K in the last week of June. Downloads varied, starting from 110K in late March and ending at 118K in late June. Active users grew from 482K to 501K, indicating a gradual increase in user engagement.

For more detailed insights and analyses, visit Sensor Tower.